To address the disparities that exist in healthcare as it relates to Black Maternal Health, Rock The Bells partnered with P&G to create a hoodie with artwork designed by Black female fine artist, Bisa Butler. P&G also allowed us to alter their iconic Pampers heart logo to make it more Hip-Hop inspired. We also created an NFT overlay - the first ever for Rock the Bells - as a GWP with the sale of the hoodie. We were able to donate over $5K to Black Mammas Matter Alliance, a national outreach program that works to provide adequate healthcare for Black women.
Rock The Bells and P&G partnered to create week long programming to spur discussion and community around the disparities that exist within the health care system as it relates to Black Maternal Health.
During the month of December 2017 and January 2018, rue 21 sold a promotional NBA branded raglan tee in-store for $5. 100% of the proceeds were donated to the Boys and Girls Clubs of America and a $50,000 check was presented to the Boys and Girls Club during 2018 All-Star weekend on behalf of the NBA, rue 21 and Unk/Icer Brands.
In partnership with Target and PKWY (subsidiary of Stance Socks) the NBA created a cause marketing campaign whereby, we donated 2,000 balls and 5,000 pairs of socks to the Boys and Girls Clubs of America to provide disadvantaged youth the opportunity to play basketball.