Program in partnership with the NBA, 2K and Funko POP. The program sold about 500 units for the week long promotion through a national endcap program, in-store signage and social media advertising on NBA, Best Buy and 2K social sites.
The iconic NBA game ball is turned into an animated “spinning wheel”, after registration the user will click to animate/spin the ball for their chance to instantly win NBA and BestBuy prizes. The promotion received over 1,800 entires during the promotional period.
Best Buy will leverage the excitement around the NBA Playoffs through The Official One-Day Fantasy Basketball Game of the NBA on FanDuel. The “NBA Fantasy Playoffs” caters to both the casual and most engaged sports fan, features a free-to-play contest for the first 30 days of the NBA Playoffs, and culminates in a final contest where fans compete for the Grand Prize. Each co-branded contest challenges fans to put together a roster of their best five players for a chance to win legendary prizes including NBA Finals & Draft Experiences, NBA Regular Season Tickets, FanDuel Rewards Points, and prizing from Best Buy.
IMPRESSIONS: 75M
Sweepstakes created for Playoff bound teams. Fans in each market will enter to win for a chance to win tickets to the 2011 Finals.
The annual Panini NBA Player of the Day hobby shop promotion was hosted in more than 450 hobby shops in the USA and Canada.
The stated goals for the program were to: increase sales of Panini NBA trading cards at hobby shops, demonstrate Panini’s support of NBA trading cards at hobby shops, position Panini as the leading NBA trading card manufacturer and expand Panini’s successful in-store hobby shop promotion to support NBA Trading Cards.
Number of additional packs sold: 75,000
Prizes awarded: 50,000
Sweepstakes program executed at local and national hobby shops throughout the US. Guests would buy packs of trading cards to collect the Starting 5 players every day during the promotional period. Tiered prizing was distributed at store level on a daily, weekly and monthly basis. The winner received an NBA Legend or current player appearance at their home and the current player or Legend would host an autograph signing in-store.
To help support NBA product sales at Target during the holiday shopping season, we sent an email blast sent through NBA database to 500K NBA fans (ages 18-34).
Digital banner takeover on Party City’s homepage to support the NBA Finals promotion. Over 8,000 entries were received during the promotional period. Party City is the official party store of the Miami Heat and American Airlines Arena. Party City hosted the White Hot Heat Fan Kit Party in midtown Miami. Giveaways distributed by Heat dancers, mascot, and “Banana Man.” Tim Hardaway also made an appearance and signed autographs. The event saw 400 people in attendance.
Eight emails blasts were sent out that featured all 30 NBA teams. Over 8,000 entries were received during the promotional period. Party City is the official party store of the Miami Heat and American Airlines Arena. Party City hosted the White Hot Heat Fan Kit Party in midtown Miami. Giveaways distributed by Heat dancers, mascot, and “Banana Man.” Tim Hardaway also made an appearance and signed autographs. The event saw 400 people in attendance.