Launch of Strictly OG CBD line of products to be sold at THC/CBD dispensaries nationwide and on RockTheBells.com
Launch of Strictly OG CBD line of products to be sold at THC/CBD dispensaries nationwide and on RockTheBells.com
Launch of Strictly OG CBD line of products to be sold at THC/CBD dispensaries nationwide and on RockTheBells.com
Launch of Strictly OG CBD line of products to be sold at THC/CBD dispensaries nationwide and on RockTheBells.com
In partnership with the Estate of Ol’ Dirty Bastard, Rock The Bells and Creative Director, Alexander-John designed this exclusive hoodie featuring ODB’s iconic 1994 album cover, “Return to the 36 Chambers: The Dirty Version.”
Partnership with World of EPI, a Black woman-owned business to create a series of bespoke multi-cultural dolls speaking to the Hip-Hop community. Dolls launched at national Walmart and Walmart.com stores and within 2 months were on their second round of replenishment.
Exclusive tee created for Urban Outfitters to help promote the sale of Rock The Bells Festival tickets and Festival merchandise.
Exclusive Rock The Bells Festival merchandise featuring the iconic artist lineup.
Rock The Bells teamed up with Legendary Hip-Hop fine artist, Justin Bua, for a second product drop. This drop was meant to expand the OG collection with new pieces and represents the heart of Hip-Hop at its core.
Partnership with Mattel and Swarovski to create three bespoke holiday dolls retailing at $5,000 each. There was one doll created for each of the Flagship stores (NY, Chicago, and LA) and took more than 40 hours to hand-embellish with more than 5,000 Swarovski crystals and beads.
Launch of Girl of the Year doll who was the first American Girl doll with a disability. Marketing for the product included partnerships with the American Sign Language organization and the National Association of the Deaf to create additional awareness and drive conversion and conversation.
Girl of the Year product unveil in the Chicago Flagship location.
Women’s apparel collection launch in partnership with Unk and over 500 Forever 21 stores. Product was sold in store and online. Collection sold through within a month and was on second round replenishment after 12 weeks.
New product launch in partnership with Skull Candy. Product was sold at national Best Buy, Target and Walmart locations.
Exclusive NBA apparel collection available at 400+ rue 21 doors.
Partnership with the NBA and Kohls to sell Golden State Championship product in the San Francisco Bay Area post their 2015 Finals win.
Advertisement created to support the Championship Cleveland Cavaliers merchandise available for sale at JC Penney Cleveland doors post LeBron James’ historic NBA Finals win in 2016.
As the NBA evolved, fans of the game had an emotional connection to the NBA Logoman and to capitalize on that brand affinity, we partnered with iconic brand New Era to develop a line of logo product sold at retailers nationwide.
National post to increase brand awareness and encourage product sales.
To build on the success of our first round of exclusive NBA product, we partnered with rue 21 to launch a second wave of exclusive NBA merchandise in all rue 21 doors nationwide.
Trade article highlighting the technological product features of the NBA’s Revolution 30 on-court jerseys.