In store activation to promote the sale of our exclusive NBA x Forever 21 NBA capsule collection. Activation included, live DJ, autograph signings by the NY Knicks City Dancers, NBA branded giveaways, NBA branded cupcakes and highly curated in-store displays.
Event saw 1,500+ attendance and double digit sell through during the 2 hour event.
To encourage NBA product sales at the Miami rue 21 location, the NBA hosted Justice Winslow in store. The appearance also featured Miami based influencer, Liz Elias who took over the NBA’s facebook page to host a Facebook Live activation.
The Klay Thompson player appearance was attended by approximately 3,500 – 4,000 people and the line to meet Klay exceeded 6 city blocks. An hour before Klay arrived for his appearance, Golden State/NBA merchandise was up approximately $7,000 to plan and grew to more than $20K by the time the event was over.
Old Navy partnered with the NBA to host an NBA Day at the Old Navy San Francisco Flagship store. The event featured appearances by Klay Thompson and the Warriors Dancers. Other event elements included a GWP, music by the Warriors DJ D-Sharp, giveaways, in store signage, Spalding ball displays, window posters, floor graphics and other external NBA/Old Navy graphics. An hour before Klay arrived for his appearance, Golden State/NBA merchandise was up approximately $7,000 to plan and grew to more than $20K by the time the event was over.
Brandon Ingram player appearance at a Los Angeles Best Buy location to promote the sale of NBA2K video games. Overall sales up NBA2K were up 7% to the year prior. Event had giveaways, in-store signage and promotional handouts.
In support of our first ever NBA branded candy and confection program at Dylan’s Candy Bar, the NBA sponsored an appearance by NY Knick Legend, Earl “The Pearl” Monroe. Product sell-through was increased by double digits.
San Antonio Legend, David Robinson appeared at a local HEB Plus store in the San Antonio area and signed autographs and posed for photos. Fans began lining up the night before the appearance and spent the night outside of the store. Marketing for the event included HEB and NBA social posts, in store signage and an email blast from HEB to their customer database.
David signed more than 100 autographs and took the time to personalize most of the memorabilia and other mementos that fans brought in. NBA product sales for the day exceeded plan by almost 20%.
San Antonio Legend, David Robinson appeared at a local HEB Plus store in the San Antonio area and signed autographs and posed for photos. Fans began lining up the night before the appearance and spent the night outside of the store. Marketing for the event included HEB and NBA social posts, in store signage and an email blast from HEB to their customer database.
David signed more than 100 autographs and took the time to personalize most of the memorabilia and other mementos that fans brought in. NBA product sales for the day exceeded plan by almost 20%.
H-E-B customers were invited to celebrate the San Antonio Spurs 2014 Finals win and meet Patty Mills. The first 200 customers received a wristband allowing them to meet Patty and guests received one autograph.
The NBA and rue 21 hosted a player appearance with Richard Jefferson in Cleveland, OH on November 20, 2016. Marketing for the appearance included social media posts (NBA/rue 21), in-mall advertising, lease line signage, in-store posters and bag stuffers.
Sales during the event were up double digits.
Over 150 people waited in line for the one hour appearance for the chance to meet Gorgui. Total store traffic +9% on the day. Total Sales +6.5%. Marketing included paid social advertising, NBA social posts, in store signage and NBA branded giveaways.