Partnership with 3 young dancers from the Netherlands to create an original dance to LL COOL J’s “Headsprung” song while wearing Rock The Bells Drip merchandise. The post on Instagram had over 2,500 comments and was liked by more than 70K people.
Partnering with Kylie Jenner’s publicist, we arranged a visit to the American girl NYC Flagship store for Kylie and her daughter. The agreement included American Girl product and a series of photos to be released to the press for promotional purposes.
Partnering with Jenner Communication, we arranged a visit to the American Girl LA Flagship store with members of the Kardashian / Jenner family. The agreement included American Girl product and a series of photos to be released to the press for promotional purposes.
To promote the sale of the new “World By Us” doll collection, Nickelodeon phenom, “That Girl Lay Lay” hosted a viral TikTok dance and autograph signing. Fans lined up outside of the store 2 hours before the appearance to meet with her and be featured on her TikTok page.
Partnered with influencers Harry Hill and Serena Kerrigan to promote the American Girl brand and NYC Flagship store. Their appearance was covered in a NY Times article.
To help encourage sales of the Girl of the Year 2020, American Girl partnered with Olympic surfer, Caroline Marks for an in-store autograph signing and discussion on the importance of having surfing added as an Olympic sport later that year.
Partnership with American Girl and supermodel Irina Shayk’s visit to the NY Flagship store.
Partnership with Melanie White and her model daughter Ann-Drew for a visit to the AmericanGirl store. Melanie and Ann-Drew visited the American Girl Cafe, the Doll Salon and Doll Hospital and captured content for their social media platforms. Total impressions were 5K+.